Relearning of SEO skills — Jamie Steidle // VICE Media

Jamie Steidle, Senior SEO Manager at Vice Media, delves into SEO skills and topical authority. While it’s important to stay up to date on SEO news, it’s equally necessary to revisit SEO fundamentals. Relearning SEO fundamentals is crucial to ensure relevance, adaptability to changes, and the ability to reassess strategies based on evolving search engine algorithms and user behaviors. Today, Jamie discusses relearning SEO skills.
About the speaker

Jamie Steidle

VICE Media

 - VICE Media

Jamie is Senior SEO Manager at Vice Media

Show Notes

  • 01:55
    The importance of relearning SEO fundamentals
    Relearning SEO fundamentals is crucial because it helps us understand the 'why' behind our actions. It also allows us to stay updated, challenge myths, and adapt strategies and processes based on changes in the SEO landscape.
  • 03:57
    The value of testing and experimentation in SEO
    Testing and experimentation in SEO validate the relevance and impact of fundamental elements like titles, descriptions, and links on performance. It helps us understand whether those fundamentals still matter.
  • 06:07
    Learning from SEO testing outcomes
    SEO testing remains valuable even if the outcomes are not positive as it offers crucial insights and learnings. Make a note of the expected outcomes before running tests to see if they're met and learn from the results.
  • 07:54
    The importance of internal linking and content strategy
    Internal linking plays a crucial role in establishing topical authority and signaling content relevance to search engines, especially within larger websites. When creating new content or linking older content, its crucial to think about the content clusters youre building.
  • 09:30
    Effective communication between SEO and other teams
    When communicating with other teams and clients, the key is to make SEO suggestions and educate them on the reasons behind the suggestions. This ensures mutual respect between SEO and other teams, avoids conflicts, and keeps everyone happy.
  • 12:58
    Googles search generative experience (SGE)
    SGE is evolving and undergoing significant changes. It's challenging to predict rankings consistently due to fluctuations influenced by various factors, and initial observations indicate a disconnect between SGE results and Google's standard ranking system.
  • 15:36
    Testing Google's AI powered search
    Sign up for Google Labs to access SGE and test the primary keywords youre currently ranking for to see if they appear in the SGE results. It's crucial to track fluctuations, make content adjustments, and consistently monitor performance due to SGE's continuous updates.

Quotes

  • "It's always good to take a step back, focus on SEO fundamentals, and do tests to figure out whether or not those fundamentals or those basic things still matter." - Jamie Steidle

  • "Even if certain changes that you make to a web page or YouTube don't come out positive, you did learn something." - Jamie Steidle

  • "When dealing with a big website, you want to communicate to search engines that you are an authority in a specific thing. You want it to easily find those related articles and those related pieces and build that content cluster." - Jamie Steidle

  • "Learn to communicate SEO suggestions with teams, not SEO notes. That way, you can protect yourself, keep everybody happy, and ensure mutual respect between both parties." - Jamie Steidle

About the speaker

Jamie Steidle

VICE Media

 - VICE Media

Jamie is Senior SEO Manager at Vice Media

Up Next: